Presentation: Marketing Your Message – Getting H1N1 Information to the Priority Groups
Speaker: Steve Tackitt, RS, MPH, DAAS
How do you know you spent the H1N1 PHER money wisely for advertising? Did you reach the priority groups and did they respond? Do you have data to show what type of advertising was effective? The Barry-Eaton District Health Department developed questionnaires to track multiple media campaigns focusing on the best way to market H1N1 information to the various priority groups. Find out what works and what doesn’t!
As part of the H1N1 planning process with the support of PHER phase I and II funds, the success of a vaccination campaign was going to be determined by the success of communications between the health department and the public. The CDC established five priority groups that should be vaccinated once the H1N1 vaccine became available. Because of the diversity of the priority groups it was believed that different groups would respond to different media campaigns. Throughout the planning process each of the five priority groups were assessed as to the sources of information they utilize. Based upon these assumptions and the development of a survey tool the Barry-Eaton District Health Department utilized a variety of information sources to get the message out. Data will be shared as to what was successful and what was not and will give an insight into how to plan for other media campaigns.
1. Identify what media venues work with different population/stratification groups.
2. Match survey data with media venues.
3. Better plan for using media to get out a message