AHP1301:        Plans and Planning: Why Both Matter

 

Speaker:          Jeff Rubin, PhD

 

 

Common sentiment has it that “planning is essential, but plans are worthless.” During this session, we'll distinguish that the product is as important as the process. A good plan is a tool and a bad plan by itself can be overcome, but making a plan an end in itself will likely lead to worthless document and an inferior response. Attend this session to learn how to identify key characteristics of an effective plan and avoid common pitfalls in planning.

 

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Common sentiment has it that “planning is essential, but plans are worthless.” This false choice distracts from the fact that the product is as important as the process. An effective plan is not a “cookbook” or operational checklist, but a clear concept of how an organization functions during uncommon events. Specific attributes can provide durable intrinsic value:

 

 

Committing to making the plan as useful as the planning is as much a statement of organizational values as it is prudent practice. A good plan is a tool and a bad plan by itself can be overcome, but making a plan an end in itself (e.g., for compliance or reassurance) will likely lead to a worthless document and an inferior response.