Promoting Environmental Public Health Tracking through a Coordinated Communication Campaign...not as easy as it sounds!
Lisa B. Hines, MPH, CHES
Alison Cox, BS, CHES
link between environment and health remains largely unknown. Understanding how
contaminants and other environmental factors are linked to chronic disease is
essential to disease prevention in the
Challenges abound for this program including scientific, technical, and logistical. We will describe how CDC and Tracking grantees address these challenges using communication, stakeholder involvement, and evaluation. For almost two years, we have implemented a carefully timed and coordinated national and local communication campaign to drive awareness, use, participation, and support for the Tracking Network. Our audiences consist of many groups whose levels of technical understanding vary widely, further challenging appropriate communication messaging. Some of our audiences are environmental and public health professionals, assessment practitioners, epidemiologists, data stewards, community groups, policy makers, the public, and the media.
We describe the goals, strategies, and activities of this coordinated plan at the national and local levels. Attendees will see the tools and resources developed by CDC and by the Tracking Grantees for this program. We discuss evaluation strategies and challenges, and share lessons learned from the federal and state perspectives.