News Media: A Partner in Environmental Health


Speaker:          Mr. Stephen R. Tackitt, RS, MPH, DAAS


Do you feel uncomfortable being interviewed by the news media? Can you understand a news event from the perspective of a reporter?  What pressures are reporters under to get the scoop?  How can you persuade the media to report your story?  This presentation will give the attendee tips on utilizing the news media as a partner in getting your message out to the public.  It will explore the mindset of the industry so one can have a more positive outcome in interacting with the media.  The presentation will also note the different types of media (print, audio and video).


Preparing for an interview is a must.  The attendee will able to create an interview package that will get their message across and relieve some of the tension associated with having a microphone, lights and a television camera in one’s face.


Finally, the presentation will address press releases – when and how to use them to the benefit of both your agency and the public.